Muva nje, inkampani yezimpahla zezemidlalo i-PUMA iqalile ukusabalalisa amabhulukwe e-RE:SUEDE angama-500 okuhlola kubahlanganyeli eJalimane ukuze kuhlolwe ukuthi angonakali yini.
Ngokusebenzisa ubuchwepheshe bamuva,RE:SUEDEama-sneakers azokwenziwa ngezinto ezihlala isikhathi eside njenge-suede eshisiwe ngobuchwepheshe be-Zeology,i-elastomer ye-thermoplastic ebolayo (TPE)futhiimicu ye-hemp.
Phakathi nenkathi yezinyanga eziyisithupha lapho abahlanganyeli begqoke i-RE:SUEDE, imikhiqizo esebenzisa izinto ezibolayo yahlolwa ukuthi iqinile yini ngaphambi kokuba ibuyiselwe ePuma ngengqalasizinda yokuvuselela kabusha eyenzelwe ukuvumela umkhiqizo ukuthi uqhubekele esinyathelweni esilandelayo sokuhlola.
Ama-sneaker azobe esebola ngokwezimboni endaweni elawulwayo eValor Compostering BV, eyingxenye ye-Ortessa Groep BV, ibhizinisi lomndeni laseDashi elakhiwe ochwepheshe bokulahla imfucuza. Inhloso yalesi sinyathelo kwakuwukuthola ukuthi ngabe umquba webanga A ungakhiqizwa yini ngama-sneaker alahliwe ukuze asetshenziswe kwezolimo. Imiphumela yokuhlolwa izosiza i-Puma ukuthi ihlole le nqubo yokubola ngokwezimboni futhi inikeze ukuqonda ngocwaningo nentuthuko ebalulekile esikhathini esizayo sokusetshenziswa kwezicathulo okusimeme.
UHeiko Desens, uMqondisi Wokudala Womhlaba Wonke ePuma, uthe: “Sijabule kakhulu ukuthi sithole inani eliphindwe kaningana lezicelo zama-sneakers ethu e-RE:SUEDE kunalawo esingawanikeza, okubonisa ukuthi kunesithakazelo esikhulu esihlokweni sokuzinza. Njengengxenye yocwaningo, sizoqoqa futhi impendulo evela kubahlanganyeli mayelana nenduduzo nokuqina kwama-sneakers. Uma ucwaningo luphumelela, le mpendulo izosisiza ukuthi sakhe izinhlobo zesikhathi esizayo zama-sneakers.”
Ukuhlolwa kwe-RE:SUEDE kuwumsebenzi wokuqala owaqalwa yi-Puma Circular Lab. I-Circular Lab isebenza njengesikhungo sokusungula izinto ezintsha se-Puma, ihlanganisa ochwepheshe bokuzinza kanye nokuklama abavela ohlelweni lwe-circularity lwe-Puma.
Iphrojekthi ye-RE:JERSEY esanda kwethulwa iyingxenye ye-Circular Lab, lapho i-Puma izama khona inqubo entsha yokuvuselela izingubo. (Iphrojekthi ye-RE:JERSEY izosebenzisa amahembe ebhola njengezinto ezisetshenziswa kakhulu ekukhiqizeni i-nylon ephinde yasetshenziswa, ihlose ukunciphisa imfucuza nokubeka isisekelo samamodeli amaningi okukhiqiza ajikelezayo esikhathini esizayo.)
Isikhathi sokuthunyelwe: Agasti-30-2022